Are you managing your brand?
I read a lot of Blogs. I read a lot of books. I read a lot.
I am subscribed to several RSS Feeds that keep me up to date and in the know. In turn, I relay this information on to those who are following, subscribing or listening to me. The other day, I ran across an update from some group that offers to help you obtain 100,000 followers on Twitter. I signed up back in February of 2011 and for some reason, when the email update came in, I read it. I was shocked. There was information in there which was really relevant to what I wanted to know. There was information in this article that told me things that I needed to do. There was information in this update that reminded me that I am a brand. There was information in this article that told me ways to better manage my brand. Then it donned on me, that I was in fact a brand and I had not been doing a very good job of managing my product.
My product is words. I am a Wordsmith. I am the local Word brand manager of where to go, what to do, and what is hot. If you are having a local event and you want people to come, I am usually invited. Why? Not because I am Über cool, but because if it is something interesting and new, I am usually there sharing my Words with others and why they should be there too. If it is run of the mill and I can see it any day or any time, more than likely, I am not going and will not share any Words about this event. If I am going you will know because I will check it at the location and send out words about cost, the happenings and if you may be interested in coming out as well. I usually check in on my favorite app called Foursquare. I have over 1,295 physical check ins from Anchorage, Alaska to San Juan, Puerto Rico. I hold 21 Mayorships and have 64 badges. I often leave tips and clues on businesses in Augusta that can earn you points and locations about town to unlock badges. Look for my words at your next check in.
I have a blog full of words that tell you all of the out-of-the-way places in Augusta that many people forget are there. These little places are “Off the Beaten Path”, and offer unique gift ideas, great bargains and meals that you can afford. I even use my words feature local artists and events worth coming out to support. I am not featuring these areas for any reason other than, hey, look what I found and to let others know that are many things to do and enjoy in our city. Along with my Examiner.com blog, I also have a personal Blog where I just get words off my chest or rather out of my head and onto a piece of paper. I called these words, “I was Just Thinking.” Am I going to save the world, why hell no, but hey, I was just thinking about a few words I wanted to share them and guess what, other people want to know my words too because I have subscribers. And I thank you for reading my words.
I also have Twitter followers who follow me @assistingu where I provide up to date words in the form of information from quotes to tips to keep you from overspending while you shop.
“Avoid overspending by eating sunflower or pumpkin seeds while you shop. Release of tryptophan calms you down.#assistingu”
I found, in reading other words from this article, that I was following words from people who were not following my words. You can find those unfriendly Wordmongers who you follow but who don’t follow you by using http://friendorfollow.com. I also found that I could really go viral and tap into the viral nature by encouraging retweets of my words. This can again be a condition of entry to a giveaway; or you can invite people to ‘pay with a tweet’ to download a chapter, e-book or other resource. Do this using www.paywithatweet.com. I also found that you also gain a higher position in the Twitter directories such as http://www.wefollow.com . I then began using more words in sentence from about how to and began to finds ways that my words could actually assist you.
I have a local word building group at Augusta Writers where 1,253 people enjoy tips and tools that keep them inspired be word craftsmen. Since I am an avid reader, moving quickly toward voracious, I began to throw around my adjectives and encourage others to download free eBooks to encourage other wordsmiths. I do so in hoping that their words can also encourage you to use your own words. If not, there are weekly word combination challenges, updates on word building conferences, word smithing workshops, hard bound word festivals and more. The challenges are fun and can be deceptively difficult and sometimes can require the use of an adverb.
Your three words for Tuesday, August 9th are: Cinnamon toast, toilet bowl, and red handled scissors. You many begin.
Wordsmithing can be the start of a journey. And speaking of journey’s, I collected some words that formed the syllables of travel club which is a group of friends and associates who are over 40 and like to go places but often find it can be expensive to vacation they way that you really want. We put our words together. We found that if you do it as a group, you can save money by leveraging your words with dollar signs. In 2012, our words are cruising to Belize. In 2013 our words are heading to the Montreal Jazz Festival. I like the sounds jazz notes make and so do my friends.
This is who I am.
I am a word wrangler. I subscribe to learn a new word a day.
I collect words and put them together. I am paid by you sharing my word collections.
These collected words are resold to subscribers that assist you in going about your day.
These words can tell you places to eat.
My words can tell you how to win prizes.
My words suggest books to read.
My collection of words can save you money.
My words can help you feel better.
I manage my words very carefully.
I am Assistingu and this is my brand.
What is it exactly that you do and how are you managing your brand?
Surviving My Addiction….to Facebook.
I was reluctant to admit that I had a problem. Like most addicts it did not become real until I looked in the mirror and found myself with a love jones to get to it, to feel it in my fingers, to connect with my new-found poison and drink it in. My family and friends all knew but none wanted to confront me, but I had to confront myself with a an intervention. I can now say it with pride as I start my recovery, Hi, I am Cheryl and I am a Facebook addict.
It started so innocently. I was speaking to an old college beau and he mentioned that “You should be on Facebook.” I was familiar with the social application, but at the time, you had to have an .edu address to be a part of the network for college students only. Evidently I was misinformed, Facebook had grown up. I had a few extra minutes and I logged on. Please understand, I already had a MySpace account and had gathered some famous movie star and recording friends. I felt like I was moving and shaking, but then I tried Facebook.
It was like manna in my hands and felt as if I had found something that understood me, where I wanted to be and things I needed to say. The world was at my fingertips and all I had to do was push the little button that say “connect”. Yet, as innocently as it started I began to notice changes in my behavior. I had to upgrade my phone to a Palm OS with a Facebook interface so that I could stay connected anywhere and at anytime.
I started slow with just one or two friends and a couple of game applications, hereinafter referred as apps. I connected with my son and a few of his pals that were all at my house, no harm in “friending” them. Then I began to connect with my old high school pals and a few from college. My Army buddies began to sign on and suddenly, people I had not heard from in years were a mouse click away. I had to learn the hard way though, I was in a Mafia, working on a farm in Farmville and was hanging out in Yoville. That turned out to be a waste of time because now I had clients that I had put on Facebook. I went from one account to six in a matter of months, and it was becoming difficult to keep up, so I discovered Tweetdeck.
I did not think it could get worse, but it did. I turned into a Facebook snob. I began to “remove” those friends I thought were undesirable. Friends, who had nothing worthwhile to post but negative updates with comments about other people, were removed. I even went as far to call a few friends and suggest they make their daily post quotes about life until they were able to clean out their list of friends. I even had the audacity to suggest “cooling it” with so many personal pictures and if they really had that many “haters”, why would you tell them where you are going to be every moment of the day? I know….. right?
My addiction is not common place, my addiction is nasty. It is all-consuming. I have addicted others, I have set a standard. I have people who follow my drivel. Why? Because I am addictive. LMBO, yeap, it’s true. Each month I go as far as having a common theme, where my posts are aimed at helping you live a better life. Fancy tidbits of information for websites you did not even know existed for free stuff you didn’t even know you could get. I even set it to music, why, because I am a form of a music and movie savant. I have a photographic memory and love music. I start the day with a praise song and end the day with a pensive piece. Some days, I share my love of music with others and post items on their wall with love notes of “Just because it’s Tuesday”, which has caught on. During Oscar week I posted famous clips from past Oscar winners like On the Waterfront and All About Eve and even included Sydney Poitier’s 1969 acceptance speech.
My favorite fix, I must admit is to post a movie line and see how many people know what it is, while others chime in with other famous lines from the same movie. The high is amazing. It is like being the popular kid in cyberspace. I have to check it at least five or six times a day to see who responded to my post, and to see if the invites that I had received were for events that I actually wanted to go to with people who online, were cool, but did I want to hang out with in real life. I purged my friends list again. If I didn’t want to hang out with you “for real” I didn’t want you in my Facebook sandbox.
My family wants to stage an intervention, but I don’t think it is THAT bad. I do however, know I need to cutback. And I will, once I make my music selection for the night, so that I can sign out. I am thinking “Why” by Annie Lennox. I know why…and so do you.
Good night my Friends. Ms. Lennox, you have the con……
I may be mad
I may be blind
I may be viciously unkind
But I can still read what you’re thinking
Start Networking
Recently I added Facebook to my social networking channels to see who else I could connect with before the dreaded high school reunion.
It has been amazing the number of classmates that I lost touch with or people, who were once critical in my every day, that I had not spoken to in years, were happy to see my face. Which begs two questions, how important were they, and why did I loose touch?
We loose touch for the simple reasons that we move on, we have changes in our lives, or ‘those people” no longer fit in our plans. Do we simply close the door and move on, or do you find that many years later, “those people” still have the same view of you? if their view is still the same, then maybe what we were moving on from wasn’t “those poeple” but ourselves.
This month, I challenge you to reconnect with something you lost touch with, whether it be an old hobby, and old friend, or an old classmate. Because, in the end, what really matters is what you did when you are here, and not neccessarily what you did when you were there.
Connect today, and make a difference in your tommorrow.
Your Personal Assistant
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