I have been so busy writing I forgot to come over and share a few thoughts with you.
The other day I was trying to explain to a fellow writer the importance of having a marketing strategy with each book launch. For some odd reason, the only thing she could focus on was the Twitter campaign and the accompanying Twitter Party. I will admit that was cool.
However, my question is, was and remains unanswered still is, how do you measure the effectiveness of the Twitter ads?
She tried to explain it to me and failed miserably.
This came to mind as I listened to her explanation.